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News April 14, 2020

Urgent Response Network, Names 5WPR Agency of Record amid Efforts to Supply America with Personal Protection Equipment

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been named agency of record by Urgent Response Network, founded by YPO member, Brent Skoda. Brent organized a small number of YPO members, business leaders and their companies to help create solutions to provide people, health care organizations, governments and especially front-line workers receive the Personal Protective Equipment (PPE) they so urgently need.


With decades of experience manufacturing soft goods in Asia, the Urgent Response Network of companies and individuals is able to quickly mobilize their logistics team to negotiate prices daily in an extremely dynamic market and deploy a quality assurance team that ensures all PPE products are legitimate. The company has access to 250 personnel primarily between the United States and China, allowing them to act as a critical bridge between the two countries, while facilitating the supply chain flow.

“When I saw the global impact of COVID-19, I knew I had to find a way to help people. Through YPO, I have made a number of contacts with expertise in manufacturing, global logistics and finance that became the core of Urgent Response Network,” says Brent Skoda, Chairman and Co-Founder of Urgent Response Network. “We have seen exponential growth that is highlighted with an agreement to supply Amazon Personal Protective Equipment (PPE) for healthcare organizations. This is the most satisfying work we have ever done as we are building a business with direct impact on the health of every individual.”


“It makes me incredibly proud to see YPO members coming together to benefit America in a way we so direly need,” says Founder & CEO of 5W Public Relations, Ronn Torossian.  “As a member, I’m well versed in the power of this organization, and the economic impact they hold on our country. I’m beyond excited for 5WPR to be named agency of record for Urgent Response Network and I know our team is going to go above and beyond spreading their message of good work across the country so they can help more people in need.”

In recent weeks, Urgent Response Network has been assisting major businesses and organizations get the supplies they need to protect their team members. In response to the incredible demand, the Urgent Response Network team is available 24 hours per day via a worldwide toll-free phone and text number (855.852.0440) to assist businesses, organizations and governments.


About Urgent Response Network

Urgent Response Network is committed to assisting governments, health systems, businesses and individuals receive the critical Personal Protective Equipment (PPE) desperately needed in today’s world. Urgent Response Network partners and related companies have been serving global Fortune 500 companies for more than 30 years. With access to more than 500 personnel in North America, Asia and Europe, Urgent Response Network has the ability to scale operations to meet client needs of acquiring authentic PPE in a timely manner.

Directly in response to the COVID-19 outbreak, Urgent Response Network repositioned sourcing, manufacturing, logistics and quality control infrastructure to procure critical Personal Protective Equipment (PPE) initially to the United States. Through organic growth, partnerships and alliances, Urgent Response Network supplies PPE across the globe to health care organizations, government agencies, charities and the world’s largest e-commerce store, Amazon.

About 5W Public Relations

5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 175 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communication